Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing. I built my presentation around this definition of what content marketing for cause marketing is:

Creating consistent, interesting and useful content that builds a loyal audience. Over time, you can monetize this audience in a number of ways, including through win-win partnerships with companies (aka cause marketing).

To help nonprofits of every size, expertise and budget, I outlined three strategic approaches for using content marketing for cause marketing...

Today on CauseTalk Radio, Megan and I talk to Sarah Delea, President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents.

MIF is the giving arm of Mondelez International, a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and Trident gum. 

On the show, Megan and I discuss...

Today on CauseTalk Radio, Megan and I talk to Kari Pendoley, head of the Rodan + Fields Prescription for Change Foundation, the giving arm of skincare brand Rodan + Fields, about their charitable work with empowerment organizations and upcoming #GoNaked fundraiser. 

On the show, Megan, Kari and I discuss...

Today on CauseTalk Radio, Megan and I talk to Alison McArthur, Community Achieves Coordinator for Metro Nashville Public Schools about the The Whirlpool Care Counts laundry program.

Whirlpool is fighting against education inequality by installing washers and dryers in schools to remove this barrier to attendance, and give students the confidence they need and deserve to get through class each day.

On the show, Megan, Alison and I discuss...

Today on CauseTalk Radio, Megan and I talk to Jeremy McGilvrey, an entrepreneur, author and trainer who's amassed a massive audience on Instagram. Jeremy is here to share his advice on how causes can use the Internet's hottest property to recruit and engage supporters and to raise money. 

On the show, Megan, Jeremy and I discuss...

Today on CauseTalk Radio, Megan I talk to....each other! Don't worry. We're sure you'll enjoy it because we're belatedly celebrating the show's 200th show with a look back at our favorite episodes of CauseTalk Radio.

Here are the must-listen shows that Megan and I picked...

Nonprofit websites often lack the content businesses are looking for to move them through the sales funnel from awareness to consideration to partnership.  

Fortunately, I ran across a great nonprofit web site that has a lot of the content a potential business partner would look for from a nonprofit partner. I was impressed, and you will be too!

Today on CauseTalk Radio, Megan and I talk to Peter Zandee, U. S. Sales Manager, Tony's Chocolonely, about their efforts to fight child slavery in the chocolate industry in West Africa.

On the show, Megan, Peter and I discuss...

Today on CauseTalk Radio, Megan and I are talking to Erich Marx, Director of Marketing, Nissan North America, about their participation in Habitat for Humanity's new cause marketing platform Home is the Key.

This month, Nissan is aiming to raise $250,000 for Habitat by donating $1 for each time the hashtag #HomeistheKey is used online.

On the show, Megan, Erich and I discuss...

Tom Brady is living proof that you can't be good at everything. And what does Tom suck at? Philanthropy. It's like he went to Trump University and learned at the foot of the master himself.

Sunday's Boston Globe reported that Tom Brady's charity, The Change the World Foundation has received $3.25 in payments from Best Buddies International, a charity that Brady has reportedly raised $46.5 million for since 2001.

What's wrong with this? Everything.

Today on CauseTalk Radio, Megan and I talk to Icema Gibbs, Director, Corporate Social Responsibility, for JetBlue Airways, about JetBlue for Good.

The goal of JetBlue for Good is to inspire humanity – both in the air and on the ground. It's focused on giving back in meaningful ways in the communities the airline serves and to inspire others to do the same.

On the show, Megan, Icema and I discuss...

Today on CauseTalk Radio, Megan and I talk to Scott Goldberg, President of Bankers Life, a national life and health insurance brand, about their work with the Alzheimer's Association. In their 14 years of support, the company has raised more than $4.5 million to support the Alzheimer care, education and research. And they've done it by asking their agents to hit the streets and collect donations from passersby. 

On the show, Megan, Scott and I discuss...

Big retailers are in full retreat as consumers are finding better selection and deals online. I asked business giving experts to share what - if anything - would replace the hundreds of millions of dollars collected from 'checkout charity' in the post-retail world five years from now.

Here's what they had to say.

Today on CauseTalk Radio Megan and I talk to Colleen Ridenhour, Senior Vice President Resource Development for Habitat for Humanity International, and Tracy Cioffi, Senior Vice President of Marketing for Sur La Table, about Habitat's new cause marketing platform, Home is the Key.

On the show, Megan, Colleen, Tracy and I discuss...

Today on CauseTalk Radio, Megan and I talk to Jeff Terry, Global Head of Corporate Social Responsibility, Amway Corporation, about Power of 5. This campaign is designed to build awareness of childhood malnutrition and to address the critical need for proper nutrition during the first 5 years of life and to give a way for everyone to help.

On the show, Megan, Jeff and I discuss...

Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek.  

The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. I'm also becoming more skeptical of generational data. Are the boundaries between Baby Boomers, Gen X and Millennials really as pronounced as researchers thing they are?

On this point, at least one person agrees with me...

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart, Senior Manager, Cause Marketing for Aflac, on the company's Duckprints campaign to fight childhood cancer.

One of the key features of the campaign included rallying people across America to create or share posts related to childhood cancer using the hashtag #Duckprints on social media. For each social media activity, Aflac pledged to contribute $2, up to $1.5 million.

All told, there were more than 900,000 social media engagements across Facebook, Twitter, Instagram and YouTube, making this the first time that the program, which began in 2013, has reached its goal of $1.5 million in contributions.

On the show, Megan, Buffy and I discuss...

I've been saying for years that nonprofits should focus more on content marketing. Or for as long as I've been consuming every bit of advice from Robert Rose's Content Marketing Institute (which is led by another superstar - and long-suffering Cleveland Browns fan - Joe Pulizzi), the podcast This Old Marketing, and his book Experiences.

And while I always thought Robert would advocate content marketing for nonprofits, my hunch was finally confirmed after listening to him on Nonprofit Hub Radio.