Joe Waters Joe Waters

Newsletter: Call of Duty Asks Players to 'Loot for Good' ๐Ÿ˜‡ ; 9 Ways AI can improve Your Email Marketing ๐Ÿค– ; Meals On Wheels is a Climate-Relief Model โ˜”๏ธ

I'm busy this week teaching in the New Strategies Program in the business school at Georgetown University in Washington, D.C.

I'm teaching 30+ nonprofit leaders how to raise money with corporate partnerships. Woo-hoo! ๐Ÿ™Œ

For that reason, I'm keeping this week's newsletter shortโ€ฆ

Read More
Joe Waters Joe Waters

Newsletter: Tito's Makes it Easier to Drunk-Walk Your Dog & Give Back ๐Ÿฆฎ๐Ÿฅด ; Why Harnessing Trends is the Future of Marketing ๐Ÿ“ˆ ; How to be Extraordinary ๐Ÿคฉ

Don't forget to register for this week's live Q&A on maximizing corporate partnerships!

On  Thursday, May 4th, at 1 pm EDT , I'll be hosting a Q&A session with Charisse and Blair from Good Scout. โค๏ธโค๏ธ

๐Ÿ‘‰๐Ÿป๐Ÿ‘‰๐Ÿป๐Ÿ‘‰๐Ÿป The theme of this Q&A session will be how you can MAXIMIZE corporate partnerships with your current resources, assets, and staffing.

Here are a few of the excellent questions that have been submitted so farโ€ฆ

Read More
Joe Waters Joe Waters

Newsletter: How to Maximize What You Have ๐Ÿ’ช๐Ÿป ; Busch Light, Retired Astronaut Make Case Against Going to Space ๐Ÿช ; Flags for Good ๐Ÿณ๏ธโ€โšง๏ธ

On  Thursday, May 4th, at 1 pm EDT , I'll be hosting a Q&A session with the fantastic team at Good Scout. We'll be answering all your questions about corporate partnerships.

๐Ÿ‘‰๐Ÿป๐Ÿ‘‰๐Ÿป๐Ÿ‘‰๐Ÿป The theme of this Q&A session will be how you can MAXIMIZE corporate partnerships with your current resources, assets, and staffing.

You probably hear enough from people about what you should be adding or planning for, but what should you do with the things you already have???

With this theme in mind, we'll be answering your questions around...

Read More
Joe Waters Joe Waters

Newsletter: 4 Myths About Partnership Case Studies ๐Ÿฆ„ ; How to Do Cause Marketing with an Earth-Moving Equipment Company ๐Ÿชจ ; Whatโ€™s the Difference Between CSR and ESG?

For the last two weeks, I've been talking about the Engage for Good Conference next month.

Two weeks ago, I talked about the conference and a special get-together I'm planning for people that sign up for the conference with this code:

๐Ÿ‘‰๐Ÿป๐Ÿ‘‰๐Ÿป SGEFG ๐Ÿ‘ˆ๐Ÿป๐Ÿ‘ˆ๐Ÿป

(SG = Special Group!)

Last week, I made - what I thought - was a compelling case for why the conference was worth your time, energy, and money and how I could be your "Conference Concierge" next month. People loved that!

๐Ÿ‘‰๐Ÿป๐Ÿ‘‰๐Ÿป๐Ÿ‘‰๐Ÿป This week, I want to tell you about the workshop I'll be teaching at the conference on Thursday morning, May 18th. It's called: Creating Case Studies That Strengthen Your Programs: A Workshop For Businesses & Nonprofitsโ€ฆ.

Read More
Joe Waters Joe Waters

Newsletter: Your EFG Conference Concierge is Here to Serve ๐Ÿ›Ž ; Invisible Chips for a Cause ๐Ÿช„; Stop Telling Everyone What You Do for a Living ๐Ÿ™„

Last week, I talked about my upcoming  triumphant return  ๐ŸŽบ๐ŸŽบ๐ŸŽบ to the Engage for Good Conference next month and a special get-together I'm planning for people that sign up for the conference with this code:

๐Ÿ‘‰๐Ÿป๐Ÿ‘‰๐Ÿป SGEFG ๐Ÿ‘ˆ๐Ÿป๐Ÿ‘ˆ๐Ÿป

(SG = Special Group!)

The bottom line is that you should  register right now!  You'll also save $$$ as rates go up at the beginning of May.

But what's stopping you?

I think I know.

You're wondering if you should go.

"Joe," you ask, "Will it be worth the time, energy, and money?"โ€ฆ

Read More
Joe Waters Joe Waters

Newsletter: Let's Meet Up at EFG23 Next Month ๐Ÿค ; Partnership Lessons from Doritos; 8 Proven Ways to Engage Wealth Advisors ๐Ÿค‘

I'm really excited to be heading back to the Engage for Good Conference next month.

It's been too long!

The EFG conferences in 2020 and 2021 were virtual, and last year's live conference fell on the same day as my daughter's graduation from college.

Boy, did I want to go last year. But family (and self-preservation ๐Ÿ˜ฌ) always come first.

But Iโ€™m back in 2023, and I want to meet you!

Read More
Joe Waters Joe Waters

Newsletter: How to Do Cause Marketing with Consumer Packaged Goods Brands ๐ŸŽ ; Creative Ideas for Collecting Emails at Events ๐Ÿ“ง ; $200 for a Box of Girl Scout Cookies? ๐Ÿช

Last week, I left you on a bit of a cliffhanger.

I told you about Todd Arrington, historic site manager at the James A. Garfield National Historic Site (JAGNHS) in Mentor, Ohio, and the tremendous job he's done building an audience on Twitter. He's amassed over 25,000 followers!

 You can read part one here.

๐Ÿ“ผ A bit of a review...

Building an audience - as Todd has done - is a critical first step on the road to success with corporate partnerships...and everything elseโ€ฆ.

Read More
Joe Waters Joe Waters

Newsletter: A Dead, Forgotten President Has More Followers Than You ๐Ÿชฆ ; Two Fast-Growing C-Stores to Add to Your Prospect List ๐Ÿ’จ ; Conspiracy Theorists Have Their Own Dating Sites ๐Ÿค”

If you've never heard of our 20th President James Garfield I wouldn't be surprised.

He only served for a few months before being shot by an assassin. He lingered for two months and died in September 1881. Still, he was an incredible man and showed great potential as a leader.

Whenever I read a history book I usually go down the rabbit hole on the subject. And reading about James Garfield was no different. I started exploring online and quickly discovered the National Park Service's  Twitter handle for the James A. Garfield National Historic Site in Mentor, Ohioโ€ฆ.

Read More
Joe Waters Joe Waters

Newsletter: How to do Cause Marketing with Self-Storage Companies ๐Ÿ“ฆ ; Will Causes Benefit When Adidas Sells $1.2B in Yezzy Merch? ๐Ÿ‘Ÿ ; Improve Your Writing by Defying Your English Teacher โœ๏ธ

I'm busy teaching at the New Strategies Forum at the McDonough School of Business at Georgetown University, but...

Tas Cassim from the Black Dog Institute has an important message about our case study presentation at Corporate Partnerships Everywhere, TOMORROW, Thursday, March 16thโ€ฆ.

Read More
Joe Waters Joe Waters

Newsletter: Why You Need Top-of-Funnel Content ๐ŸŒช ; 8 Coachability Interview Questions to Ask Job Seekers ๐Ÿ™‹โ€โ™‚๏ธ ; How to Do Cause Marketing with Purveyors of Root Vegetables ๐Ÿฅ•

Last week, I talked about my upcoming presentation at Corporate Partnerships Everywhere on Thursday, March 16th.  Case study superhero Tas Cassim from Black Dog Institute in Oz and I will discuss case studies.

One of the reasons case studies are so darn effective is that they are helpful mid- and bottom-funnel. In short, when a prospect is beyond the awareness stage and is really considering partnering with your organization, case studies can move the conversation closer to a sealed deal.

๐Ÿ‘‰๐Ÿป๐Ÿ‘‰๐Ÿป Today, however, I'm talking about top-of-funnel content for your partnership program because it's just as critical as case studiesโ€ฆ.

Read More
Joe Waters Joe Waters

Newsletter: How to be a Case Study Superhero ๐Ÿฆธ๐Ÿปโ€โ™€๏ธ ; Corporate Giving Expert Pulls Back Curtain on In-Kind Donations ๐Ÿช„; This Generational Group Controls Half of Americaโ€™s Wealth ๐Ÿ‘ด

This week I want to tell you about my session on case studies. It's titled Write a Wicked Awesome Case Study & Close More Partnerships.

Joining me for my presentation is Tasman "Tas" Cassim, Head of Partnerships at Black Dog Institute in Australia.

Tas and I just finished creating TEN CASE STUDIES for his organization. I'll explain why case studies are so wicked awesome, and Tas will share his real-world experience working with a crazy Bostonian fighting for good as a CASE STUDY SUPERHERO!!!

๐Ÿšจ๐ŸšจDuring our presentation, Tas and I will share five critical insights on case studiesโ€ฆ

Read More
Joe Waters Joe Waters

Newsletter: Join Me at Corporate Partnerships Everywhere ๐ŸŒ ; A Vape Company Donating to a Cancer Cause? ACS Says Theyโ€™re High ๐Ÿคช ; 20 Alternatives to โ€˜Please See Attachedโ€™ ๐Ÿ“ง

I'm really excited to once again be a part of Corporate Partnerships Everywhere (CPE23)! Its theme this year is putting charities in the driving seat of corporate partnerships. I โค๏ธ that.

๐Ÿ‘‰๐Ÿป Here are my four reasons why you should be joining me at CPE23 on March 16thโ€ฆ.

Read More
Joe Waters Joe Waters

Newsletter: NFL Player's Nonprofit Tries Sneak Play with Checkout Donations ๐Ÿˆ ; How Two Partners Celebrated a 20-Year Pact ๐Ÿฅณ ; The Dangerous Rise of Charity Porn Content โŒ๐Ÿ˜‡โŒ

Denver Broncos quarterback Russell Wilson's Why Not You Foundation is in hot water after a story initially published in USA Today reported that only 25 cents of every dollar the foundation raised went to charitable activities.

The rest of the money went to employee salaries and high-profile fundraisers like a golf tournament that cost $860,000 but never raised any money.

Because of the paywall on USA Today, I suggest you read about this story in The Seattle Times.

๐Ÿ‘‰๐Ÿป I'm writing about the story today because of its connection to corporate partnerships and checkout charityโ€ฆ.

Read More
Joe Waters Joe Waters

Newsletter: Is Tipping a Threat or Opportunity to Checkout Charity? ๐Ÿง ; Five Proven Ways to Tell Stories with Data ๐Ÿ“ˆ ; What Does it Mean to be โ€˜Wise Selfishโ€™ ๐Ÿ˜ˆ

Last week, my wife and I stopped by a local restaurant to pick up some takeout. Like most places we visit now, the cashier asked us to pay via a slick payment screen on the counter. After tapping the screen with her credit card, the screen gave my wife the option to leave a tip, which she did.

As we walked back to the car with our food, I asked why she had left a tip. After all, the cashier did nothing except hand us our food. "It asked me so I left a tip," she shruggedโ€ฆ

Read More
Joe Waters Joe Waters

Newsletter: 4 Ways to Raise Money at the Gas Pump โ›ฝ๏ธ ; Should an Email Come From You or Your Organization ๐Ÿค” ; Can Airlines Really Give Away Your Lost Luggage? ๐Ÿงณ

Two things this week!

โžก๏ธ First, don't forget TODAY'S webinar: Trends in CSR & Corporate Partnerships .

The fun begins at 1pm sharp and this webinar is FREE!

โžก๏ธ โžก๏ธ Second, there was a lot of interest last week in creating corporate guidelines for partnerships. I provided two examples last week. Here are two more...

Read More
Joe Waters Joe Waters

Newsletter: 2023 Trends in Corporate Partnerships ๐Ÿ“Š ; What are Your Guidelines on Corporate Engagement? โœ๏ธ ; 8 Best Techniques for Evaluating Character ๐Ÿค”

Let's face it folks: 2023 could be a tough year for corporate partnerships.

It could even be more challenging than trying to figure out what's next for HBO's hit TV show White Lotus.

Fortunately, I know a corporate partnership AND White Lotus expert. Brittany Hill from Acceleristโ€ฆ

Read More
Joe Waters Joe Waters

Newsletter: A Great Example of a Partnership Case Study๐Ÿฅ‡; M&M Cause Marketing Campaign Attacked as โ€˜Too Wokeโ€™ ๐Ÿซฃ ; 25 Nonprofit Marketing Statistics for 2023 ๐Ÿ“Š

Early last year I got an email from Tasman "Tas" Cassim, the head of corporate partnerships at Black Dog Institute (BDI) in Australia, about writing some case studies for his organization.

While I've spoken before to nonprofits in Australia, I had never worked with one!

I have to admit I was a bit nervousโ€ฆ

Read More
Joe Waters Joe Waters

Newsletter: Why Your Emails Need an โ€˜Emoji Identityโ€™ ๐Ÿชง; Kia Donates $8 for Every Car Sold to St. Jude ๐Ÿš™ ; Greenhushing vs. Greenwashing: Whatโ€™s the Difference? ๐Ÿค”

I'd wager a coffee (a fancy one too!) that you are not spending enough time thinking about how to get people to open your emails. With more and more emails flooding people's inboxes these days, how can you get yours to stand out and get opened?

One tactic that I believe has worked for me and others is using an "emoji identity" in my subject line.

For some time now, in the subject line of my newsletter I've used these emojis: ๐Ÿ˜ˆ๐Ÿ˜‡โ€ฆ

Read More

โ€‹Sign-up now to receive my newsletter!